"y43" is a brand originating from Akahira City, Hokkaido, at a latitude of 43 degrees north.

We aim to rebuild the techniques and traditions that have been used in manufacturing for over 50 years, change flexibly to suit the times, and fuse tradition and innovation.

Without being bound by existing concepts, we will steadily take on even small challenges to create a sustainable society by creating products that are environmentally friendly and working together with professionals from other industries.


    We aim to connect Japanese industries with Made in Japan, and aim for sustainable social activities by viewing local production for local consumption in a broad sense.

  • Re-Hokkaido

    From the Ace Luggage Hokkaido Akabira Factory in Akabira City, Hokkaido, we manufacture products with the scent of Hokkaido.

  • Recycle

    We will promote efforts to recycle resources, use recycled materials, and collect and recycle Ace Luggage products.

  • Reuse

    Think before you throw away - We strive for multiple reuse of materials and products.

  • Repair

    We strive to repair products that our customers have used for many years so that they can continue to use them.

  • Re-think

    We will comprehensively review our habits and behaviors and respond flexibly to the times.

  • Repurpose

    We upcycle items to increase their value again through repair and reuse.